Internet marketing fully depends on search engines like Google, Yahoo, MSN,etc., for targeted traffic and effective email marketing to keep the customers in touch for future products and announcements.

When Internet was introduced, many people did not know what to do with online and how to. People collected website names from newspapers and other paper sources for browsing over the net. But today, most users do not even remember the complete URL of a site and they enter via search engines. Thanks to all search engines for driving and simplifying online tasks.

Nowadays, almost any kind of business moving via Internet and have their own online pages in the form of websites for blogs. Search engines show the keyword field with search button. User enters a keyword in the search engine; search engine shows site pages, and user directly visits the site. This is the way most of the Internet users surfing a site. Note that search engine’s first page gets higher traffic than other pages.

Making new innovative product might be an easy task; however, reaching the targeted customers about your new product is very difficult.

Consider a case study of Gaming Software. You have spent lot of efforts including your money and made excellent gaming software. You have successfully launched your product on your website.

Now check your revenue on sales.

Did you get the customer on the same day? Were you able to make progress within a week or month or year?

Without proper Internet marketing, you cannot make progress.

We can categorize Internet Product Marketing as followings.

* Through SEO (Search Engine Optimization)
* Through Direct Email Marketing

In the first case, users visit your site through popular search engines, but your site may not be eligible for this marketing because you have recently launched your product and not yet listed in the search list by specific keywords.

Now what is the solution; it is Direct Email Marketing.

How to target your customers by email?

For Email Marketing, you need an online subscription manager to collect email ids based on your targeted business and Email Marketing Software to send announcements and campaign emails by Text/HTML to your subscribers.

Try to collect email ids from Trial download customers and Tell-a-Friend options and maintain for future references. Always use subscription and un-subscription email ids or URLs in the email announcements to maintain your email list up-to-date.

SPAM Caution: Do not extract email ids from any unauthorized sites. It might result in creating SPAM complaints.

How to deliver your message directly to your targeted customers’ inbox using multi-threaded connection (not under bulk/spam folders)?

* Use your SMTP account (mail from your organization) and deliver the messages one by one. You may use BCC options; however, the delivering speed and reliability may not be good.
* Use Text messages instead of HTML messages.
* Extract bounced emails and update your email list for future email process.
* Increase the SMTP connection size and send emails simultaneously.
* Make your message as simple as possible to decrease the message content stream size.

How to increase site search visibility?
The technical term referred for increasing search visibility is called SEO (Search Engine Optimization). Optimize the site contents and popularity to get higher rankings in search engines.

Why SEO is important?
· To target specific audiences.
· Improve search position/Google ranking.
· Improve site traffic and sales.
· Static Internet marketing for your site.

How to perform SEO?
Before starting SEO tasks you need to understand that “SEO cannot be done on a single day and the process never ends”.

Just follow the simple steps
Search Engine Optimization process must involve genuine on-page and off-page optimization on your website to boost up your search visibility. Stop wasting time in investing competitor website analytical reports and links generated from seo software tools. Remember that your content and external link to your site decide the ranking factor. You need to improve your content and linking to get better results.

On-page content changes for search engine crawling
You have to include keyword in your title tag of your HTML page
Use your primary keyword in header tags (H1,H2…)
Use your secondary keyword in header tags (H1,H2…) smaller than primary tag
Design simple navigation starting from your home page
Site map HTML and XML must be on your website to simplify search crawler process

Good luck!