Are you struggling to find bulk email software that can support your email strategy? There’s dozens if not hundreds of bulk email software vendors, and it feels like new tools come out every day.  Faced with so many options, where do you start? It can be helpful to think through your needs based on the types of emails that you plan to send.

Top 10 steps to start your bulk email marketing from Email Marketing Software Express, world’s best desktop based email marketing solution.

Step 1:

Choose your email communication type.
Basic Broadcast Emails
Periodic Update Emails, such as eNewsletters
Auto-response Emails, such as online mini course

Step 2:

Choose your bulk email marketing tool type (online/desktop).
Both online and desktop email marketing product can satisfy your needs, but online version is costlier that desktop version.

Step 3:

Choose your email message type.
HTML/text email message.

Step 4:

Load your contact list.
Import/export email utilities.

Step 5:

Create Message in WYSIWYG Content Editor from newsletter templates.

Step 6:

Add proper Subscription and unsubscription URLs.

Step 7:

Create Campaign.

Step 8:

Enable Click-Through Tracking (CTT).

Step 9:

Test your campaign.
Basic Testing Workflow. Before sending that carefully crafted message to your list, you’ll need to test it to be sure it’s legible and functional.

Step 10:
Run campaign, View report and extract bounced emails.